Product Leader with 7+ years experience building and scaling B2B SaaS products. Returning from a career break travelling 26 countries across 4 continents with a hunger to get building and an enthusiasm to amplify human productivity through the smart combination of user judgement and agentic automation
Core strengths: 0-1 product development · Tribe Leadership · AI-native products · Mobile platforms · Operational automation · Payments infrastructure
Experience
Tribe Lead, Perk
Aug 2022 – January 2025
- Strategic Product Vision: Redefined the overarching mobile strategy from a booking tool into a high-retention “travel companion.” Included a tactical rearchitecturing of the mobile app balanced alongside a company wide rebrand. Strategy resulted in increasing mobile adoption from 25% to 40%, increasing per-user usage by 30% and the global App Store Ratings from 3.8 to 4.5 globally.
- Margin Expansion: Spearheaded the 0-to-1 automation of complex post-booking modification and cancellation flows across multiple verticals on web and mobile. 50% reduction in cost-to-serve on mobile through implementation of automated post booking flows to lay the foundation for aggressive growth goals.
- Group Management Responsibilities: Established and scaled the mobile tribe encompassing 3-4 product squads and managed a team of Product Managers through multiple promotions. Responsibilities included direct reporting on business metrics to senior leadership, team resourcing and allocation.
- Go-to-Market Alignment: Managed multiple cross functional initiatives such as coordinating sales, product marketing, customer care, marketing and web and mobile platforms to amplify the impact of the tribe investment into the ultimate travel companion contributing to 15 percentage point increase in mobile adoption
- Technical Strategy: Championed and implemented a Backend-for-Frontend (BFF) architecture, decoupling mobile applications from the monolithic web codebase. This drastically reduced API payloads and replicated business logic, virtually eliminated cross-platform breaking changes, and accelerated cross-squad development velocity.
- Complex M&A integration management: Planned the product integration of a confidential, acquired expenses partner into the core mobile ecosystem.
Senior Product Manager, Echobox
Feb 2021 – Aug 2022
- 0-to-1 AI Native Launch: Spearheaded the MVP-to-scale launch of a new AI-native email and newsletter product. Acquired over 40 global publishers in 3 months
- Machine Learning Architecture: Worked directly with Research Data Scientists to integrate custom machine learning algorithms that optimized content selection, send timing, and automated list management. Produced 40% increase in engagement rates for enterprise clients.
- Tribe Leadership: Led 2 cross-functional squads and mentored multiple Product Managers, consistently aligning research science outputs with commercial product delivery
Product Manager, Kikapay
Jan 2020 – February 2021
- Launched Open Banking Payment platform: Directed the zero-to-one build of a B2B open banking payments platform. Architected the core payment infrastructure, integrating multiple Open Banking APIs (Mastercard Connect, Yapily) and successfully launching PISP and AISP beta products to major utility partners.
Senior Venture Builder, MOHARA
Jan 2018 – Feb 2021
- Commercial Strategy & Scaling: Acted as Venture Partner to early-stage founders, leading product and commercial strategy. Established a new technical hub in Cape Town, overseeing recruitment, business setup, and regional business development.
Additional early experience
- Policy Analyst, FCO (Wilton Park): Coordinated global policy conferences regarding Big Data and digital media.
- Founder, Music Media Platform: Scaled an online publication to 5,000,000+ views, securing paid partnerships with Microsoft, The Guardian, and NME.
Education
University of CambridgeHistory: 2.i
Hobbies
Photography, live music, mountain biking, mountains